M&M’S HALLOWEEN 2026

MARS CHOCOLATE FACTORY FAMILY EXPERIENCE – TERMS AND CONDITIONS

Information on how to enter and prizes forms part of these Terms and Conditions. Participation in this promotion is deemed acceptance of these Terms and Conditions.

1. Promoter

Mars Australia Pty Ltd t/as Mars Wrigley Confectionery (ABN 48 008 454 313) of Tower 2, Collins Square, 727 Collins Street, Docklands, Melbourne VIC 3008, telephone +61 2 9847 9111.

2. Promotion Period

The promotion commences at 00:01 on Tuesday 20 October 2026 and closes at 23:59 on Sunday 25 October 2026 (“Promotion Period”). Entries received outside the Promotion Period will not be eligible.

3. Who can enter

Entry is open to Australian residents who:

are 18 years of age or older at the time of entry;
are residents of Victoria; and
are the parent or legal guardian of the children included in their entry.

Employees of the Promoter, its related companies, agencies and suppliers directly involved in this promotion, and their immediate families, are not eligible to enter.

4. How to enter

To enter, eligible entrants must, during the Promotion Period:

visit microsite URL https://www.m-ms.com.au/halloween;
complete the online entry form;
provide the required contact and family information; and
in 25 words or less, answer the promotional question: “What would trick or treating at the Mars Chocolate Factory mean to you?”

Each eligible entrant may submit one entry only. Entries must be the entrant’s own original response and must not contain content that is unlawful, offensive, defamatory or otherwise inappropriate.

5. Winner selection

This is a game of skill. Five winning families will be selected from all valid eligible entries received during the Promotion Period. Entries will be judged based on creativity, originality and relevance to the promotional question, as assessed by the Promoter.

Potential winning entrants will be subject to eligibility and verification checks before a prize is awarded, including confirmation of their age and Victorian residency and checks that they do not fall within the excluded entrant categories in Clause 3.

Each winning family may comprise a maximum of four people in total, including the winning entrant, due to factory capacity and safety restrictions. The winning entrant may nominate up to three additional guests, who are not required to be immediate family members.

The Promoter’s decision is final, subject to applicable law.

If a potential winning entrant cannot be contacted, is found to be ineligible or is unable to accept the prize in accordance with these Terms and Conditions, the Promoter may select a replacement winner using the same judging criteria.

6. Prize

Each of the five winning entrants will receive an exclusive Halloween-themed experience at the Mars Chocolate Factory in Victoria for themselves and up to three nominated guests, subject to the applicable capacity, safety and operational requirements advised by the Promoter.

The experience is scheduled to take place on Wednesday 28 October 2026 at the Mars Chocolate Factory, 116 Ring Road, Wendouree, Ballarat, Victoria 3350.

The experience is anticipated to include:

Family activities: Halloween-themed activities and decorations, an M&M’S character meet-and-greet with Blue, an M&M’S counting game, a family photo station, a chocolate-making activity and Halloween-themed colouring and crafts.
Guided factory tour: A guided tour of selected areas of the working Mars Chocolate Factory, potentially including chocolate bar production, Maltesers preparation, M&M’S printing and warehouse operations. The final tour route is subject to risk assessment, safety requirements and operational availability.
Additional inclusions: Any additional items or activities confirmed by the Promoter, which may include branded merchandise or a Mars/M&M’S chocolate hamper, subject to availability.

The final itinerary, activity timings and inclusions will be communicated to winning entrants before the experience. Activities and inclusions may be varied where reasonably necessary due to safety, operational requirements or circumstances beyond the Promoter’s reasonable control.

The prize is limited to the winning entrant and up to three nominated guests, with a strict maximum of four attendees per winning family due to factory capacity and safety restrictions.

Important age restrictions apply to the factory tour:

Children under 12 years of age cannot participate in the factory tour. They may participate in the designated family activities and must remain under the supervision of a parent or primary caregiver at all times.
Children aged 12 years and over may participate in the factory tour, subject to the Promoter’s safety and operational requirements, but must be accompanied by an adult throughout the experience, including during the tour.
Where a group includes children both under and over 12 years of age, the group may need to split between the family activities and the factory tour. An appropriate parent, guardian or responsible adult must accompany each child or group of children at all times.

Winning entrants should consider these restrictions when nominating their guests and accepting the prize.

8. Factory access and safety

The Mars Chocolate Factory is a working, operational factory. Access to factory areas is subject to the Promoter’s safety, security, visitor and operational requirements.

Children under 12 years of age:

Children under 12 will not be permitted to participate in the factory tour.
These children may participate in the designated family activities.
A parent or primary caregiver must accompany and supervise children under 12 at all times during the experience.

Children aged 12 years and over:

Children aged 12 and over may participate in both the family activities and the factory tour, subject to the Promoter’s safety and operational requirements.
Children aged 12 and over must be accompanied by an adult throughout the experience, including during the factory tour.

Where a family includes children both under and over 12 years of age, the family may need to split between the family activities and the factory tour. An appropriate parent, guardian or responsible adult must accompany each child or group of children at all times. Families should consider these requirements when accepting the prize.

All attendees must comply with reasonable instructions provided by the Promoter and factory personnel, including any requirements relating to clothing, footwear, personal protective equipment, photography and access to restricted areas.

The Promoter reserves the right to refuse or withdraw access to any part of the experience where reasonably necessary for safety, security, operational or other legitimate reasons.

9. Prize conditions

The prize is not transferable or exchangeable for cash.

If a winning family is unable to attend the factory experience on the nominated date, the Promoter may, at its discretion, offer an alternative date or determine that the prize has been forfeited and select a replacement winner.

The Promoter may substitute the prize or any component of the prize with a prize of equal or greater value where reasonably necessary, including where circumstances outside the Promoter’s reasonable control affect the availability of the factory experience.

The Promoter may vary, postpone or cancel the experience where reasonably necessary due to safety, security, operational requirements or circumstances beyond its reasonable control. The Promoter will communicate any material changes to affected winning families and determine an appropriate alternative arrangement where reasonably practicable.

10. Photography and filming

Photography and filming may take place during the factory experience, subject to the factory’s safety, security and operational requirements.

Attendees must comply with all instructions and restrictions relating to photography, filming and the use of mobile phones or other recording devices in the factory. Photography and filming may be prohibited in designated areas.

The Promoter will advise attendees of any photography or filming arrangements and obtain any necessary consents before using identifiable images or recordings of attendees for promotional, publicity or marketing purposes, in accordance with applicable law.

Attendees are not required to consent to the use of their images or recordings for promotional purposes as a condition of accepting the prize, unless otherwise lawfully agreed in advance.

11. Entry requirements

The Promoter reserves the right to verify the validity of entries and entrants, including an entrant’s age and Victorian residency.

The Promoter may disqualify any entrant who submits an entry that does not comply with these Terms and Conditions or who tampers with the entry process.

The Promoter accepts no responsibility for late, lost, incomplete, incorrectly submitted or misdirected entries.

12. Privacy

Personal information collected in connection with this promotion will be handled in accordance with the Promoter’s privacy policy, available at www.mars.com/privacy.

Personal information may be collected, used and disclosed for the purposes of administering the promotion, assessing entries, contacting winners, facilitating the factory experience and otherwise managing the promotion.

13. Liability

Nothing in these Terms and Conditions is intended to exclude, restrict or modify any rights or remedies an entrant may have under the Australian Consumer Law or other applicable law that cannot lawfully be excluded, restricted or modified.

Subject to those rights and to the extent permitted by law, the Promoter is not responsible for any loss, damage, injury, delay or expense arising in connection with the promotion or prize, including travel to or from the factory.